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Sandler's Corporate Story

About the Sandler organisation 

Sandler has been a training leader for decades

In 1967, David Sandler developed the Sandler Selling System, the methodology behind it and the concept of “reinforcement training” for substantive change and lasting success. 

David Sandler was a true visionary who was far ahead of his time. Since his revolutionary methodology was founded on basic principles of the psychology of human behavior, it has stood the test of time.

The current proof of our ongoing success lies in the success of tens of thousands of our clients, whose lives and careers we continue to transform every year.

Using the foundation of the Sandler Selling System, we are continually creating new sales, sales management and leadership programmes for small- and mid-sized companies as well as FTSE 250 organisations.

Our programmes are so effective in part, because they're so adaptable, and can be customised for application to any industry or organisational structure.

Dave Mattson, our current CEO and President, worked closely with David Sandler in the early days of our organisation, and assumed leadership in 2007.

Under Mattson's leadership, the Sandler organisation expanded domestically and internationally to over 250 offices in 27 countries around the world. He added numerous program offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry.