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David H. Mattson

Chief Executive Officer and President of the Sandler organisation

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for training events around the world.

CEO and President of Sandler worldwide headquarters

Dave Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

Under Mattson's leadership, the Sandler organisation expanded domestically and internationally to over 250 offices in 27 countries around the world. He added numerous programme offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry.

A self-avowed introvert with a highly successful career in sales and in front of large audiences, Mattson says he is proof that Sandler works. "Salespeople and sales managers are made, not born. "Sandler provides the framework of best practices to help individuals succeed more quickly and avoid decades of trial and error. Sandler is a GPS for success."

Since joining Sandler in 1988, Mattson has guided the firm to its position as the largest global provider of sales and management training in the world with over 250 operating units in more than 27 countries. Under his leadership, the company has received numerous awards and recognition.

Best-Selling Author

Dave Mattson has written four books, two of which—The Sandler Rules and Sandler Success Principles—were Amazon and Wall Street Journal best sellers. He also wrote Magical People Skills, and Five Minutes with VITO which he co-authored with Tony Parinello.

His most recent book is co-authored with Brian Sullivan and published by McGraw-Hill Education — Sandler Enterprise Selling: Winning and Growing Enterprise Accounts, which addresses selling strategies and tactics in the enterprise business arena.

Dave Mattson's History with Sandler

  • Mattson joined the Sandler organization as Vice President of Operations after meeting the company founder, David Sandler, and embracing his philosophies on sales management and training. During this time, Mattson developed programs designed to enable the success of Sandler’s franchisees and increased franchisee retention by 60 percent.
  • In 1990, Mattson was named Sandler’s Chief Operating Officer, and expanded company operations to serve enterprise and multinational accounts. This initiative developed into the Global Accounts Division, which quickly became the top-grossing division within Sandler's Corporate Headquarters, growing total company revenue by more than 100 percent.
  • Mattson was promoted to Vice President of Sales in 1992. In this position, he expanded the Sandler brand in the marketplace, secured additional large sales training clients, helped franchisees close deals with their own clients and laid the foundation for scaling Sandler’s sales, implementation and delivery processes. As part of his strategic positioning, Mattson capitalized on rapidly advancing technologies in 2001 to create an e-strategy, the central component of which is Sandler’s digital library. The library became the firm’s most profitable revenue stream, increasing earnings by over 65 percent.
  • Sandler named Mattson its CEO in 2007. During his years as CEO, revenue from the company’s Global Accounts Division has increased by 53 percent, international revenue by more than 145 percent and total company revenue by 35 percent. Business not only remained stable through the last recession but, in fact, experienced an increased profit margin.


Connect with Dave Mattson

Mattson is a frequent guest expert contributor for LinkedIn's Sales Solutions Blog, as well as being one of the most popular authors on the Sandler Blog.

He welcomes you to connect via Twitter @Dave_Mattson or on LinkedIn.

Top 20 Sales Training Companies in the US

Sandler has received this prestigious industry award from for six consecutive years.

#1 Sales Training Company

Sandler has been recognized as the #1 Sales Training Company twelve times by Entrepreneur magazine’s “Franchise 500” in the United States.

#1 Business Services

Sandler was ranked as the #1 Business Services Franchise by Franchise Business Review.